You know how your kids seem to grow up in the blink of an eye? One day you're in the maternity ward learning how to swaddle and the next you're sending them off with a lunchbox to kindy?

Well that's how we’re feeling - because Baby's Got Style turns 5 this month!

It seems like just yesterday I was doodling logos and mapping out the look of the very first website design (check out a trip down memory lane for those of you who have been shopping with us that long, below).

Five years down the track (and 3 different website designs) and we've got over 2000 products, over 100 brands and a team of fabulous Baby's Got Style Style Childs helping to run the show.

But the best growth is you - from our very first customer to now, you’ve taken the ride with us. We certainly wouldn’t be where we are now without you our always on-trend customers!

So how to say thanks? Well ideally I’d love to send you all a birthday cupcake - but the logistics of that is a bit tricky (and with baby number 2 due this month baking all those cupcakes seemed a bit nesting crazy). So instead we’re giving you a chance to

WIN a $1000 Baby’s Got Style summer spending spree!

How to win? Easy, if you’re a subscriber to our newsletter you just need to send our birthday newsletter (dated 7/10/09) to a friend.

We’d like you to share the birthday love around (in lieu of fairy bread) and the more people you tell, the more entries you get (every send to a friend is an entry to win). For those who aren't subscribed, simply by subscribing (on our home page) you will be entered into the draw.

The lucky winner will be randomly selected and announced in our November 2 newsletter.

Good luck!

Again my sincere thanks for making Baby's Got Style a favourite place to shop for the stylish little people in your life. I'm still pinching myself that we’re here 5 years down the track- and I hope the service and product range we endeavor to deliver to you every day makes you feel as special as my first customer hopefully did (back in October 2004). Little did she know - I squealed for a full five minutes after she placed that first order.

And I’m still squealing now!

Daniela and the Style Babies x

The results of our competition were so good Alimrose decided to award two winners- and both their designs are going to be launched in August 2009 for national and international sale! They will of course be stocked at Baby’s Got Style come this August as well.

Winner 1:
Melissa-Jane Harrison

Winner 2:
Sonya Sinclair and Rachel Hurford (who worked on their entry together)

Check our their designs!!!

Baby’s Got Style is looking for a new soft toy design to be produced by top Australian nursery brand - Alimrose Designs.



Your design will be manufactured by Alimrose Designs to become a part of their next season collection (to be released to the market in August 2009).

This is an amazing opportunity to see your imagination come to life and become a treasured toy for your own child - and countless others!

Our only criteria is that it must be a totally your own original design, completely unique, stylish and cute as can be!

Submit your entries in whatever way you like - if you’re crafty and can make up your idea then get your needles, sewing machine or glue gun out and get busy! If you’re full of great ideas but not so crafty then you could draw your design for us to consider. We’ll accept all entries by email (so take a photo or scan in your design) to: info@babysgotstyle.com.au

Entries close March 31

The winner will receive:

• The supreme thrill of having your design produced by Alimrose Designs!
• The very first 5 pieces of the toy produced!
• $500 worth of other product from Alimrose Designs!

Terms and conditions:

• The winning design will be chosen by Baby’s Got Style and Alimrose Designs.
• All entries MUST BE YOUR OWN ORIGINAL DESIGNS. If you are found to be in breach of another designers intellectual property we (Baby’s Got Style & Alimrose Designs) will not be held responsible.
• Entries will be accepted via email. If you choose to mail us a sample of your design we’re sorry but we cannot return it to you.
• The design may be amended to meet safety standards and production restrictions. These changes will be made by Alimrose Designs and will retain as much of the original design detail as possible.
• The winning design may be used to inspire a collection of products, eg. handsqueeker, rattle, bib. It may extend beyond the use of the one product initially intended.
• If a design is not found to be suitable for production for safety, production, or any other reason it will not be eligible for the competition.
• The winning design will not be entitled to ongoing royalties or rights over the product/design.
• People who submit designs may be contacted outside of the competition by Alimrose Designs to discuss further projects/collaborations on future designs.
• By submitting your design as part of this competition you agree to all terms and conditions.

As seen in Shop 4 Kids magazine, you can win this exclusive Rachael Ruddick Midnight metallic stamped Python Convertible bag, valued at $650.



About the Rachael Ruddick Collection: RR designs blend the richness of textured finishes with modern and sophisticated colours to create utterly elegant products. Each product is handmade by specialist craftsmen, embracing the use of luxurious skins from Australia and customised fabrics. For more information about Rachael Ruddick products visit www.rachaelruddick.com

About The Convertible bag: Designed to suit the modern woman, and made of luxe midnight metallic stamped python leather. The Convertible can be customized to suit your needs.

Option 1: Available with twin straps and change mat, for the modern mother.

Option 2: Available with a single longer shoulder strap and pocket, making it ideal for travel.

Need a little touch of luxe designer style in your life? Here’s how to enter:

We want to know why you need a touch of luxe designer style in your life (no word limit).

Please email info@babysgotstyle.com.au
Please include your name, state and contact phone number.

Terms and conditions:

• Competition closes April 30, 2009.
• Winner will be notified early May and prize to be sent by end of May (at Baby’s Got Style’s shipping cost). The winning entry will be printed in a Baby’s Got Style newsletter in May, 2009.
• Prize is 1 x Rachael Ruddick Midnight metallic stamped Python Convertible bag, valued at $650. Winner can customise the bag using Option 1: change mat and twin straps or Option 2: Long shoulder strap and pocket
• Winner will be drawn on merits of originality, interest and humour. The staff of Baby’s Got Style will decide on the winner and notify them accordingly. If the entry is without the accompanying details (name, state, phone number) it will be considered void.

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May 21, 2009
And the winner is…

We know you’ve been eagerly awaiting the announcement of the winner of our Rachael Ruddick, win a designer bag competition (as seen in Shop 4 Kids). The amount of entries we received kept us very busy reading and judging so we’re sorry it took a little longer than we expected! Thank you to all those who entered - some of your entries made for very entertaining reading!

The winner of the Rachael Ruddick Midnight metallic stamped Python Convertible bag, valued at $650 is:

Nancee Biviano, Vic

Question: Why do you need a touch of luxe designer style in your life?

Her answer: I'm a five star girl living in a two star world

Congratulations Nancee. We have no doubt you are going to adore your prize!

We’ve been loving the Weleda skin care range for our own personal use for years now. So it was only natural that we should bring you their beautiful range for babies and mums.

Weleda sources the finest fair trade ingredients from specially selected, biodynamic and organic farms to produce health-enhancing herbal and homoeopathic formulas and exquisite body care products, free of synthetic preservatives, fragrances, colours, raw materials derived from mineral oils and parabens.

Their baby skin care range has been formulated with biodynamic Calendula extract to soothe sensitive skin. All of Weleda's baby care products have been developed in conjunction with doctors and midwives.




To celebrate the arrival of Weleda to Baby’s Got Style we are giving every customer who places an order in October a FREE Calendula Nappy Change cream sample.

We’re also giving you the chance to WIN an amazing Weleda gift pack (valued at over $300) that contains 16 products perfect for a new mum and bub.

Included in the prize is the Calendula Baby range as well as Baby Colic and Teething powder. Breast feeding tea for mum, nipple care cream and Almond face products (perfect for a new mothers highly sensitive skin) as well as rash relief cream and Blackhorn elixir (useful for fatigue).

To enter all you have to do is purchase any item from the Weleda range during October (if you purchase two items you get two entries, and so on)!